The Secret Garden by Pellicano
The Secret Garden is a sensory-rich, nature-led experience in Woolloongabba, where nature, light and imagination come together.
By day, native flora, timber sculptures and interactive coloured glass create a vibrant garden. By night, more than 600 LED lights transform the space into an immersive light and sound experience.
The Challenge
Ruby6 worked alongside our sister agency, We Are Brooklyn, to support the launch of Pellicano’s new green space at South City Square.
Under the art direction of We Are Brooklyn, Ruby6 developed a visual brand for The Secret Garden and produced a suite of launch assets, including eDMs, digital billboards, media invitations, website elements and children’s colouring-in sheets.
The launch was a huge success, with We Are Brooklyn’s pre-launch and launch strategy exceeding the predetermined KPIs.
