Fitstop
Fitstop is one of the fastest-growing fitness communities in Australia, positioned as a leader in functional training and part of the rapidly growing, franchisee-based gym movement.
The Challenge
With continued national saturation of the fitness industry and the entry of international competitors into Australia, Fitstop required a rebrand to increase its appeal with key audiences including members and prospects, franchisees and sophisticated investors.
The rebrand centred on connecting Fitstop with its core customer: a ‘Fitstopper’ is a go-getter who lives their life to the max and stops at nothing. The new, highly sophisticated design aimed to elevate Fitstop’s market position and appeal to a broader audience of potential members and investors through a new logo and colour palette, website, storefronts and marketing assets.
The Results
In tandem with internal marketing efforts, our designers and strategists assisted in delivering:
Increased total key audience membership numbers nationally, while a diversified gender skew (70% female pre rebrand, to 65% female post rebrand) now appeals to a wider male base
Uplift in sophisticated quality franchise leads
Premium brand collaborations with Body Science, 2XU and LSKD
Consistent brand presence across the franchise network for all online and offline platforms.
